Considered as the gold standard in germ protection, Dettol has been committed towards spreading the awareness around hand hygiene amongst children across the globe.
As a part of the Global Handwashing Day celebrations, Dettol has launched a global campaign which aims to reach out to millions of people across 19 countries and educate them about importance of handwashing.
Led by digital, the campaign emphasises on creating a big impact of saving lives by taking small steps like inculcating good hand washing habits.
Global Handwashing Day is an annual global advocacy day dedicated to increasing awareness and understanding about the importance of handwashing with soap as an easy, effective, and affordable way to prevent diseases and save lives.
Consistently ranked amongst the most trusted brands in the country, Dettol has educated over 6 million childrenand their parents since 2010, about the importance of hand washing through its School Hygiene Program, which is a mass consumer education program to educate about proper handwashing habits.
Talking about Dettol’s mission of a healthy Nigeria, the Marketing Director, RB West Africa, Mr. Rahul Murgai, said “as Reckitt Benckiser, makers of Dettol, our global vision is to have a world where people are healthier and live better. In achieving this, we will continue to make a difference by giving people innovative solutions for healthier lives and happier homes.”
According to him,
“Dettol has been at the forefront of providing health and hygiene messages via its products and initiatives to Nigeria for more than 50 years”. Regular handwashing is the first line of defence from preventable diseases like Diarrhea. To protect our children from getting sick, the first thing to do is to educate them about washing their hands properly.”
“Promoted on a wide enough scale, handwashing with soap can be thought of as a ‘do-it-yourself’ vaccine because it is easy, effective, and affordable.Ingraining the habit of handwashing could save more lives than any single vaccine or medical intervention.
To know more about the campaign, click here – https://www.youtube.com/watch?v=JDJwcb4bvw0&feature=youtu.be
For every share of this video until 31stof October, 2016, Dettol pledges to educate 1 child about the importance of hand washing for leading a healthy and happier life. Be a part of this initiative, take this small step to make a big difference.